Central Valley Chiropractic
1912 S. Court St., Ste B  Visalia, CA  93277   
(559) 635-8266 or
email us
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Patient Newsletter
July
B 2010
Say What?
Central Valley Chiropractic -- 1912 South Court St, Suite B  -- Visalia, CA, 93277  www.cvchiro.net
1 Functional Medicine:  The stomach and intestines are a PILLAR of your health. (skip to this)
2 We are going to Change our Name.  Help us decide on a good new name.  Here are some pointers. (skip to this)  
    Select this link to give your  vote or name suggestion with only a few key strokes.  (Change your Name?)
3 This months' focus is on Chronic Pain.  This includes Fibromyalgia, Complex Regional Pain syndrome, etc.
What's in this month's newsletter?...
1 Functional Medicine:  Dr. Hobbs is refining his stomach and intestinal dysfunction treatment skills.
Did you know Dr. Hobbs has produced AUDIOS and PROGRAMS for Purchase, and several for FREE?

Stress Reduction
Weight Loss the healthy way — FirstLine Therapy coaching
Blood Sugar Regulation
Cleansing Programs (listen to testimonials) (easy or comprehensive and educational)
How to Exercise the best way
Sleep is Good, Good Sleep is Better
Return to Quality Food

For no charge, we have FREE AUDIOS & VIDEOS with information and education for you or those you care about.
Call us or ask when you’re in for your next adjustment.
ADHD Special Report - Introduction to Wholistic Diagnosis and Treatment of ADHD, ADD, Autism, and Dyslexia
Patient Orientation Class -   “How not to undo what we do for you.”  How to care for your spine.” -1 hour
PBS Special - Amazing Adjustments - Chiropractic Neurology - PBS highlights the amazing   results of chiro.
Neurology to people with long-term brain dysfunction. ~30 min
Chiropractic Introduction Video - Informs about the basics of   Chiropractic by Dr. Hobbs and  patient stories. This
also has a special offer for new patients    - 15 min
Continuing Studies  ...  Expanding studies...

What do you think of when you read "Intestinal Dysfunction?"

    Reflux, Heartburn, IBS, Crohn's,  Colitis, excessive gas or burping, stomach or intestinal pain, ulcer, diarrhea, constipation, and
    malabsorption are all conditions or symptoms that fall under the category of "Stomach or Intestinal Dysfunction."  

    Dr. Hobbs has long considered proper function of this area (the GIT or gastrointestinal tract) to be one of the pillars of health or
    disease.  It is not just an absorbing tube.  Consider this:

  • With 60% of the immune system and 80% of the capacity to produce antibodies in the GIT, irritation or function breakdown
    can irritate the entire body's immune system quite quickly.  
  • This is why we look here when some one has an autoimmune condition like Multiple Sclerosis or Rheumatoid Arthritis.
  • With ~3 POUNDS of beneficial bacteria in the healthy adult GIT that function in Vitamin production, and Cancer prevention,
    taking antibiotics (bacteria-killing medication), chronic stress, and/or eating lots of sweets often results in an imbalance of
    good vs. bad or bacteria vs. Yeast that should be addressed before big problems occur.
  • With all nutrients being absorbed here, some through the intestinal cells and some BETWEEN the cells, malfunction can
    result in malnutrition (not talking about under-nutrition).
  • So, even if you put the nutrients into your mouth, they may not get to the body parts that need them.
    (There is MUCH more to say, but you can get a little more info. here.)
Patients Love to Share The Good News
Share Good News
Pain and fatigue reduced.
2 We are going to Change our Name.  Help us decide on a good new name.  (Change your Name?)
        So, Overwhelmingly, you think we should change or add to our name to better reflect what we do.

Now, We REALLY want EVERYONE to participate in coming up with a new name.  This is step 2 of 3 -- "Some good ideas."

Changing your name is a big deal.  We do not want to do this without your help.  We will make our final decision VERY soon!

This is what we want the new name to do for you and us:

  1. Not limit what we appear to do.  Yes, we do "chiropractic," and that is mostly what we do.  But many peoples' preconceptions limit
    their understanding.  It could have the city or region name in it, because we are not concerned about marketing THIS clinic's
    services or inventions widely.  (If we do, we can always create a corporate umbrella.)  Other examples have been given:
  • Central Valley Chiropractic - Our present name is simple and clear, but preconceptions mean you must explain to people
    that we do things differently than what they understand chiropractors do...even though that is our name.
  • Allied Health and Wellness Group:  That's catchy, but would it make you think of insurance mostly?
  • Synergy Chiropractic and Wellness Clinic:  Nice.  Synergy means combining several things for an exponential effect, but
    does it sound too 'New Agey" to you?  We don't want a name to cause people to think we are entirely unscientific or opposed
    to good, safe, conventional diagnostic or treatment approaches or that we do very peculiar things.  ("Peculiar" may be
    debatable, still, depending on your perspective, but not VERY peculiar, just progressive.)
  1. Reflect what we do.  Yes, we do "chiropractic," but many peoples' preconceptions limit their understanding.
  1. We are Thorough - We ask questions and are willing to help with what you Eat, Drink, Think, and how you Move, Breathe,
    and Think.  Put another way, we address Neurology, Nutrition, Exercise and Education.
  2. We are Wholistic -
  • We use the alternative spelling with the "W", because it points to the fact that we address the whole body.  Yesterday,
    I saw a young man to evaluate his stool analysis to see if we could help his recurrent skin condition which was not
    staying away, despite repeated prescriptions of Acyclovir.  Today, I saw an older gentleman who has back pain, but he
    also is losing his memory.  This was after 20 years of caring for his ailing wife and being attacked in his home by a
    burglar.  He is under regular care by his medical doctor, but he wants more.  With him, in addition to the common spinal
    treatment, we are evaluating the possible effects of long-term deficiency contributing to toxicity as well as chronic
    stress contributing to adrenal fatigue -- both of which may be contributing to accelerated memory loss.
  • "Wholistic" (or "Holistic") also suggests that we use natural approaches to support the bodies natural healing.  
    Whether it is Diet, Exercise, Adjustments, Nutritional supplements, Relaxation exercises or specific muscle therapy, the
    goal is to restore the body's natural healing ability.  We believe that we will never be smart enough to take over the
    body's functions without significant side-effects.
  1. Healthy Changes of Visalia - This name would indicate that we focus on health, not disease, and that some changes will
    take place -- perhaps changes in you eating or exercise habits.
  2. Visalia Health and Wellness Center - This is good, except that we have a couple "Wellness" centers in Visalia.  They do
    massage and or cranial therapy.
  3. Complimentary Health Center - This name suggest that we do what the mainstream does not.  The potential problem, is
    that this could also just be any type of practitioner.
  1. Be easy to remember, be 'catchy.'  The name may be long, but it should have  1 or 2 main words that people can use as an
    abbreviation.  
  • Wholistic Health and Wellness Group could be shortened to The Wholistic Group.  "You should go see my doctor at
    The Wholistic Group."
  • Synergy Chiropractic and Wellness Clinic could shortened to Synergy.  Have you ever been evaluated at The Synergy
    Clinic?"
  1. Having the city name in it, could be helpful.  The internet search engines actually give preference to website name that are
    most relevant.
  • Visalia Natural Health Center, with an internet address of "VisaliaNHC" or "VisaliaHealth" would be shown more often when
    someone searched for "chiropractor Visalia" or "Visalia fibromyalgia treatment doctor," etc.  Since most people we see in our
    office come from our town, I think most future patients will search for us by looking in Visalia first.

Please give your opinion.  We made it simple and easy.  

3 This months' focus is on Chronic Pain.  This includes Fibromyalgia, Complex Regional Pain syndrome, etc.
For the month of JULY, we are offering you or your friends the chronic pain evaluation at this link for only $25 !  

This is a very thorough evaluation, even much more comprehensive than typical exams we do.  It includes neurological, ionized heavy
metal testing, adrenal stress screening, Brain Imbalance testing, etc., etc.

GIVE US A CALL  at 635-8266 TO SCHEDULE YOUR “CFS-Fibromyalgia EVALUATION” today.  This month it is for only $25!

Help Guy